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Introducing LGMA 2025 Annual Conference Keynote Speakers


Announcing the two LGMA 2025 Annual Conference Keynote Speakers! As part of this year’s program, we are thrilled to announce our two distinguished keynote speakers, each offering unique perspectives and invaluable expertise. Attendees will have the opportunity to hear from Alfredo C. M. Tan, a visionary leader known for his people-first approach to innovation and transformation, and The Hon. Jody Wilson-Raybould, a First Nations leader, bridge builder, and former Minister of Justice and Attorney General of Canada. 

Alfredo C. M. Tan 


Alfredo C. M. Tan is a people-first leader, change agent, and impact-focused innovator with global experience. He was a founding team member of Facebook Canada in 2009 and has held senior roles in several storied companies — including Loblaw Companies Limited, WestJet, Rogers Sport & Media, Yahoo!, Bell Nexxia, and Sympatico MSN — helping to guide innovation, oversee strategy, and build transformative, high-performance cultures. As a keynote speaker, Tan shows audiences how to anchor the power of technology and digital capabilities to transform consumer experiences, deliver commercial results, increase enterprise value, and drive societal change. 


Tan was a pioneering leader at Meta Platforms Inc. (Facebook/Instagram/WhatsApp). As one of the first 1000 employees globally, he helped transform it into a global media and technology leader. He is currently the Chief Digital and Information Officer at Canada Goose, where he is responsible for the strategy, implementation, and adoption of all consumer-facing digital platforms. He and his team are also leading Canada Goose’s data and AI strategy to enhance commercial and enterprise performance. 


Prior to this, Tan was the Senior Vice-President and Managing Director at Advance powered by Loblaw, the retail media division of the Fortune 300 company, Loblaw Companies Limited. He also served as the Senior Vice President of Strategy, Data, and Digital Products at Rogers Sports & Media, where he led the industry’s digital transformation, and was the first Chief Digital Officer and Chief Marketing Officer at WestJet Airlines, where he helped build a culture of innovation and transform the guest experience across all digital channels. Tan has global experience leading teams in Canada, the US, Latin America, and Southeast Asia. With his breadth of experience, Tan is an in-demand keynote speaker often found at leading technology, media, marketing, corporate, and various industry conferences. He has been profiled and quoted in Forbes, Marketing Magazine, The Economist, Strategy Magazine, The Globe and Mail, and many other leading publications. Tan is also an industry professor in the Strategic Management Faculty at McMaster University and a guest lecturer in The Directors College’s Innovation Governance program for board directors. 


Tan is currently on the Leadership Council at the Perimeter Institute for Theoretical Physics, the board of directors at Altitude Accelerator, and the advisory board of the Digital Transformation Research Center at McMaster University. He is also a founding executive of the Harvard Alumni Entrepreneurs Canada Chapter and a member of the Young Presidents’ Organization (YPO). Tan has been recognized with the Desmond Parker Outstanding Young Alumni Award and the prestigious Arbor Award from the University of Toronto. He has also been inducted into the McMaster University Alumni Gallery. 


Tan holds a Bachelor of Science degree in forensic science and biology from the University of Toronto, an MBA with a specialization in information systems and technology from McMaster University, and a Master of Laws with a concentration in innovation and technology from the Faculty of Law at the University of Toronto. He is also a graduate of the Advanced Management Program at the Harvard Business School and the University of Oxford with a Post-Graduate Diploma (Masters-EQF Level 7) in finance.


The Hon. Jody Wilson-Raybould 


The Honourable Jody Wilson-Raybould, PC, OBC, KC, was raised to be a leader. The daughter of a hereditary chief and Indigenous leader, she always knew that she would seek leadership roles and responsibilities. As a lawyer, an advocate, and a leader among Canada’s Indigenous Peoples, she’s built a strong reputation as a bridge builder and champion of good governance and accountability. She shares her unique perspective as both a community and political leader on topics such as Indigenous rights and reconciliation, democracy and governance, leadership, and justice. 


Wilson-Raybould was first elected as a Member of Parliament for the new constituency of Vancouver Granville in 2015. She was then appointed the Minister of Justice and Attorney General of Canada making her the first Indigenous person to serve in this portfolio. In January 2019, she was appointed the Minister of Veterans Affairs of Canada and Associate Minister of National Defence, positions she held until her resignation from cabinet in February 2019. 


During the 2019 election, Wilson-Raybould was re-elected as an Independent Member of Parliament for Vancouver Granville, making her Canada’s first ever female Independent MP elected and the only elected Independent in the 43rd Parliament. 


Prior to politics, Wilson-Raybould was a provincial crown prosecutor in Vancouver and served three terms as an elected Commissioner of the BC Treaty Commission. She was also elected BC Regional Chief of the Assembly of First Nations in 2009, where she devoted herself to the advancement of First Nations governance, fair access to land and resources, as well as improved education and health care services. She served until 2015, holding responsibilities for governance and Nation building on the Assembly of First Nations Executive. 


Wilson-Raybould is a descendant of the Musgamagw Tsawataineuk and Laich-Kwil-Tach peoples, which are part of the Kwakwaka’wakw and also known as the Kwak’wala speaking peoples. She is a member of the We Wai Kai Nation with her traditional name, Puglaas, meaning “woman born to noble people.” She served two terms as an elected councillor for her Nation and was also a director and chair of the First Nations Finance Authority and a director of the First Nations Lands Advisory Board. 


Wilson-Raybould is the bestselling author of three books, the political memoir “Indian” in the Cabinet: Speaking Truth to Power, which was a finalist for The Writers’ Trust Balsillie Prize for Public Policy and the Shaughnessy Cohen Prize for Political Writing; From Where I Stand: Rebuilding Indigenous Nations for a Stronger Canada; and True Reconciliation: How to Be a Force For Change. She is also the co-author of the forthcoming book, Reconciling History: A Story of Canada.


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